There are some places you’d never thought to visit. But they can become your next destination if you don’t drive safely. Join the Spanish travel journalist Luis Calero to discover all the unexpected places on the list.
This factual format campaign was launched right before spring break, one of the times of the year with more road trips in Spain, to raise awareness and low the numbers of deaths on our roads.
#1 | THE HOSPITAL
The most popular destination, visited every year by more than 9.000 travelers.
#2 | THE CEMETERY
Surrounded by nature and silence… a lot of silence, it’s the perfect place to forget about everything.
#3 | PRISON
A destination to disconnect and find loneliness. 1200 drivers are already here.
McCann WorldGroup | 2019
CCO | Mónica Moro ECD | Raquel Martínez, Jon Lavín Creative Team | Ana Martín, Agustina Lavignasse Directors | Santiago Zannou, Toño Mayor Digital Team | Carlos Navarro, Antonio de Dios Head of Social | Álex Sánchez