La Villita is a Mexican brand of dairy products marketed to low-income housewives. Every year, on International Women’s Day, the brand launches an empowering message to defend the importance of what these women do every day, which is most of the time underestimated.
On 2019, from Madrid we created the following campaign based on chaos theory.
McCann WorldGroup | 2019
CCO | Mónica Moro Creative Director | Álvaro López Creative Team | Ana Martín, Agustina Lavignasse, María Cordero Director | Nacho Gayán