🗡️ Campofrío is a well-known Spanish brand of cold cuts. During spring 2020, as a result of the fear triggered by the pandemic, their sales of Extra Ham on the deli counter dropped.
Aiming to restore shoppers’ trust, we turned to humor and a little nonsense in a time ruled by insecurities and uncertainty.
So, we based the message on the product’s organoleptic attributes and name. Since Campofrío’s Extra Ham has no added extras, we decided to add something extra to its TV ads. And yes, we went a little extra with it.
↓
— film katana
— film ham tasting
—credits
client | Campofrío
cco | Mónica Moro
ecd | Raquel Martínez
creative team | Lorena Álvarez, Agustina Lavignasse, Mara Vidal
production company | PRIMO content
director | Martín Jalfen