🚨 La Villita is a Mexican brand of dairy products that aims to create awareness around equal collaboration with household chores since Mexican women spend 6.2 more hours a week working at home than men.
In this context, we found an alarming discovery: most men do not collaborate at home because they do not even recognize the problem's existence. Inequality is something they’ve normalized because it's been happening forever.
So, we came up with an idea to help inequality signals not to go unnoticed, so men and children can start changing behaviors at home towards an equal society.
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— film
— teaser
— the device
—credits
client | La Villita
cco | Mónica Moro
ad | Lorena Álvarez
cw | Agustina Lavignasse
production company | HARRY
director | Dionisio Naranjo