🐕 The red carpet is a priceless primetime TV moment usually wasted talking about fashion and gossip. During Premio Lo Nuestro 2018, one of the main Latin American music awards shows attended by top celebrities in the industry; we used that time for a better cause.
An unexpected way on how to change a conversation to give shelter animals a second chance in life.
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— case study
— event
—credits
client | Miami-Dade Animal Services
cco | Alvar Suñol
cd | Jaume Rodríguez, Bruno Trad
cw | Agustina Lavignasse
ad | Cristina Martín, Daniel Pujol
—recognition
el ojo de Iberoamérica | Bronze | Media/Events | 2018
el sol | gold | PR/Corporate Social Responsibility | 2018
el sol | gold | PR/Marketing Communications & PR Events | 2018
el sol | bronze | PR/Use of Celebrities and Influencers | 2018
FIAP | 1 gold — 1 Bronze
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