♿ Unbelievable, but true.
In Spain, too many people still don’t respect parking spaces reserved for drivers with disabilties.
Shamefully, the only disability they have is moral.
Aiming to change this behavior, we decided not to respect the reservations people had already confirmed for a night out, in a country where leisure is a deep part of the culture.
A campaign built from real calls, turned into radio spots that aired on a medium that still reaches most local drivers.
The victims’ reactions? A lesson in empathy for an entire country.
↓
— radio spots
—credits
client | Ministry of Transport, Home Office, Government of Spain
cco | Mónica Moro
ecd | Raquel Martínez
cw | Óscar Martínez, Agustina Lavignasse
production company | CRAFT Worldwide
—recognition
el ojo de Iberoamérica | gold | radio | 2019
el sol | bronze | audio | 2019
cdec (Spanish Creative Circle) | bronze | ideas | 2019